Diwali sales boost liquor revenues in Delhi; City gets Rs.448 crore after 3.9 crore bottles sold in two weeks
In the two weeks leading up to Diwali this year, an impressive 3.9 crore liquor bottles were sold across the capital, generating a remarkable Rs. 448 crore in revenue through 680 shops operated by four government corporations.
This year’s figures mark a substantial increase compared to the previous two years. In 2022, 1.9 crore bottles sold for Rs. 324 crore, while 2023 saw sales rise to 2.7 crore bottles worth Rs. 433 crore.
These numbers do not account for liquor sold at over 900 hotels, clubs, and restaurants, suggesting the overall market impact is even greater.
Industry experts noted that liquor sales tend to slow for about three weeks prior to Dussehra, as many individuals refrain from alcohol for religious reasons.
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