Diwali Special: Consumer Durable firms eye 30-40% sales surge during festive season; premium products to drive growth
With the ongoing festive season, consumer durable companies are anticipating growth in double-digits, between 30-40 per cent this year. “With the expected rise in demand for consumer appliances, we are committed to providing products that enhance convenience, efficiency, and overall quality of life. This year we are expecting a growth of over 30 per cent. Our experience during Onam in the South has been encouraging with significant growth in the Southern markets,” said NS Satish, President, Haier Appliances India.
“The festive season always spurs a spurt in demand and this year, commencing with Onam, our retail growth has been very encouraging, with a remarkable 200 per cent YoY growth compared to the same period. For us, the festive season is expected to contribute approximately 29 per cent of our sales, and H2 accounts for around 55 per cent of all retail sales. We are fairly confident about growing our footprint another 15-18 per cent by March 2024. Retail sales for Usha are poised for robust double-digit growth this festive season,” said Sachin Anand, Senior Vice President, Retail, Usha International.
Fumiyasu Fujimori, Managing Director, Panasonic Marketing India, also reiterated, “We are anticipating a promising festive season this year and are hoping to achieve a double-digit growth during this festive season.”
Wonderchef’s Ravi Saxena added that the company is anticipating a significant surge in sales this festive season and expects brand sales worth Rs 290 crore. “Typically, about 40 per cent of our annual revenue is derived from the festive season,” he said. While e-commerce marketplaces have delivered significant growth as compared to the last year, Ravi Saxena said that in offline channels, demand has been
Read more on financialexpress.com
