Mercedes, Audi see record sales in festive season this year
Mercedes and Audi have dispatched record units this festive season as the demand for high-end cars continues to grow in the country. Driven by brisk sales throughout the year, the luxury car industry in India is hopeful of achieving its best-ever performance this year.
In an interaction with PTI, Mercedes-Benz India Managing Director Santosh Iyer said the festive season this year from Onam to Diwali has been better than last years', owing to multiple new launches, an attractive portfolio and also strong customer sentiment.
«We have seen record deliveries during Dussehra, Dhanteras and Diwali reflecting customer enthusiasm,» he noted.
Iyer said that the automaker continues to have a positive industry outlook, expecting record sales this year. It however expects supply chain-related disruptions to continue to pose challenges, affecting the production and availability of SUVs, especially the GLC.
«We continue to have a positive industry outlook, expecting record sales this year. However, we forecast supply chain-related disruptions to continue in the coming months as well.»
Audi India Head Balbir Singh Dhillon said the company has witnessed an 88 per cent growth with 5,530 units retailed in January-September 2023.
«We have been operating with one of our highest-order banks in recent times.
This festive period marked bigger celebrations for Audi India as we witnessed our highest-ever festive season sales in the last seven years,» he added.
Growth was on the back of sustained demand for our best-sellers including the A4, Q3, Q3 Sportback, Q5 and S5 Sportback, Dhillon said.
«Delhi and Mumbai continued to lead the demand for our products in the festive season.
