Models with 40-45 days inventories to see higher retail push in December: Shashank Srivastava, Maruti Suzuki

economictimes.indiatimes.com:

Shashank Srivastava, Senior Executive Officer (Marketing and Sales), Maruti Suzuki India, says “the stock level varies from geography to geography and dealer to dealer. One of the critical factors for discounting to go up or down is how much is the supply with respect to demand. You would see elevated levels of discount. It is not just about small cars although those cars are under greater stress and therefore it is expected discount levels will continue to be high in this segment. But the discounts would be across the board and every model stock at the end of December should be lower from the perspective of dealers as well as from the OEMs.”

Your month-on-month sales have declined by 20% in November. What has led to that and is this a one-off?
I think when you are saying month-on-month, you are comparing November figures with October ones. October, remember, was a record month, 391,000 vehicles sold in the industry. And there was obviously a build-up to the festive season because in November, in the first fortnight, we had the Diwali, the Dhanteras, the Bhai Dooj. So obviously, there was some build-up of stocks by the dealers in anticipation of good retails in the first fortnight of November. That does not exist for December because in December, everybody would like to carry lower stocks and try to reduce as much as inventory as possible for the previous year's model year.

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So if you look at November on its own, it is the highest ever sales for November in the passenger