DLF ventures into wellness with 'Thrive' fitness centres
DLF plans to enter the wellness segment with the launch of 'Thrive' brand of fitness centres across its office complexes and shopping malls, said a senior executive at the property developer. The company has opened a fitness centre in Cyber Park, Gurugram, and plans to open a similar one in Chennai.
«These will be company owned and operated centres and we plan to open 3-4 more centres by next year.
As employers are focusing more on the wellness to bring back employees to offices, our centres in office complexesill only be for the employees,» said Rajesh Jhingon, CEO — Hospitality at DLF.
While fitness centres in malls will be open to everyone, DLF is tying up with corporates for those located at office buildings.
The fitness centre at DLF's Cyber Park is spread over 7500 sq ft. The Chennai centre will also be of the same size but going forward, the company is looking to open bigger centres ranging from 15,000 sq feet to 50,000 sq ft.
«In bigger centres, we can have a running track or indoor basketball or any other sports.
In addition, we will have a space for seminars on healthy living and cafe for healthy foods,» Jhingon said.
India's wellness sector is currently worth $21.4 billion and is growing at a compound annual growth rate (CAGR) of 25-30%, according to industry experts.
The importance of holistic health is fuelling demand for nutrition, healthcare centres, and consultative business, as well as nature resorts, naturopathy cottages, wellness and Ayurveda centres.
DLF said it has no plan to adopt the franchise model and is on the lookout for space in existing malls also.
«Any space getting vacant in a mall or hotel lobby being renovated, is a possible next centre for us. In Delhi, all the prime accessible
