Do you want to leave movie mid-way? You can claim a partial refund at PVR Inox

livemint.com:

Subscribe to enjoy similar stories. NEW DELHI : If you ever found it impossible to sit through a movie and wished you could leave and get your money back, even a partial refund, you may be able to do that now. Multiplex chain PVR Inox Ltd will now allow people to claim a partial refund if they leave a film mid-way, as part of efforts to widen its audience base and improve movie-going frequency.

However, there's a catch. People will need to pay a 10% premium over the ticket price to avail the FLEXI model. The multiplex chain will roll out the initiative at 170 screens across Delhi and Gurugram in its pilot phase for select titles and shows.

One can log in to the PVR app and select titles flashing ‘FLEXI’ to be able to leave the show at any point and claim a partial refund. Go outside, scan the ticket or QR code at a touchpoint to record the time of leaving, and claim a 30-60% refund. “Professional predicaments and family reasons can often lead to viewers having to leave a film incomplete.

This will give them control over their movie-going experience and offer greater flexibility, especially to people who may otherwise not have planned to watch a particular film," Renaud Palliere, chief executive of The Luxury Collection and Innovation at PVR Inox said in an interview. Palliere added that the multiplex chain would track the initiative for three to six months before extending it to other tier-1 catchments and across India thereafter. “It is a way for us to broaden our audience base, especially among a segment that sees cinema-going as a rigid experience requiring a large chunk of time.