Donald Trump is selling $100,000 watches. Does the steep price stand up?

financialpost.com:

On Thursday, former president Donald Trump announced on his Truth Social platform that he was selling an Official Trump Watch Collection. Available at GetTrumpWatches.com, the timepieces range in price from US$499 and US$799 for silver- and gold-toned automatic watches to US$100,000 for solid gold watches featuring a tourbillon complication. All are limited edition, with the less expensive “Fighter” models coming in a run of 1,000, and each of the three pricier “Victory Tourbillon” lines limited to 147 numbered pieces, a clear reference to the job of 47th president of the United States now in contention.

Trump, of course, owns yellow gold Victory unit No. 1.

The Fighter watches bear Trump’s signature in gold on the dial, and the Victory ones feature it on the back, on a gold disc that can be removed to show a sapphire caseback, through which the inner workings of the watch movement can be admired.

Is US$100,000 expensive for a watch like this? Yes.

Obviously, the main argument for such a high price point is that it’s limited edition Trump memorabilia and certain fans of his might pay that much. It looks like something Trump himself might wear, and Trump actually does have some nice watches from Patek Philippe, Rolex and Vacheron Constantin.

“Each timepiece will be numbered and feature a personalized message, courtesy of President Trump,” the website promises. Plus: “We also accept Bitcoin as payment!”

Without the Trump tie-in, the marketing for the manually wound Victory watch argues for such a high price point in part because the case and bracelet are made almost entirely of 18 karat gold (rose or yellow) and feature 122 small diamonds on the bezel and lugs. And honestly, blingy all-gold watches are in. But you can get