Durex makes India condom push for women, rural consumers
Reckitt Benckiser designed products and marketing to lure Indian men to its Durex brand. Now, it is pushing a growth strategy by betting on women and rural consumers.
India last year surpassed China to become the world's most populous nation, but still fares poorly on the use of contraceptives. India's government estimates only around 10% of men use condoms and for women, sterilization remains the popular form of contraception.
Social stigma surrounding sex — which some say stems from Victorian social norms established during British colonization — has for decades marginalized female pleasure in the Indian society.
But attitudes are changing and Reckitt is shifting marketing gears to take advantage of an upswing in condom use among Indian women — now a key target audience for Durex.
Artificial Intelligence(AI)
Java Programming with ChatGPT: Learn using Generative AI
By — Metla Sudha Sekhar, Developer and Lead Instructor
Artificial Intelligence(AI)
Basics of Generative AI: Unveiling Tomorrow's Innovations
By — Metla Sudha Sekhar, Developer and Lead Instructor
Artificial Intelligence(AI)
Generative AI for Dynamic Java Web Applications with ChatGPT
By — Metla Sudha Sekhar, Developer and Lead Instructor
Artificial Intelligence(AI)
Mastering C++ Fundamentals with Generative AI: A Hands-On
By — Metla Sudha Sekhar, Developer and Lead Instructor
Artificial Intelligence(AI)
Master in Python Language Quickly Using the ChatGPT Open AI
By — Metla Sudha Sekhar, Developer and Lead Instructor
Office Productivity
Zero to Hero in
