Ecommerce sales up 19% YoY in mid-year sales week of July 19-25
Ecommerce sales grew 19% in value terms during the one-week period of mid-year sales between July 19 and July 25, compared to the July 14 to July 20 sale period last year, ecommerce enablement firm Unicommerce said.
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In terms of order volume, sales grew 16% in the same period, it added. Sales during the period were led by Amazon's Indian Prime Day sales on July 20 and 21, with a number of competing sales also taking place on other platforms.
Major rival Flipkart had its Greatest of All Time (GOAT) sales from July 20 to July 25, while fashion and beauty marketplace Nykaa had its Hot Pink Sale between July 19 and July 28.
In a statement, Amazon said this was their best Prime Day shopping event ever, with 24% more Prime members in India shopping this year compared to last year’s Prime Day. It did not give an overall sale value or volume figure.
However, the mid-year sales were not necessarily an indication of strong growth in the upcoming festive period, Ashish Dhir, senior director of consumer and retail divisions at research and consulting firm, 1Lattice, said.
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“An increasing number of people are buying online but the nature of these purchases is unknown, and given low ecommerce penetration levels these numbers will naturally rise… I think more than
