Elon Musk directs X.com to Twitter

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Billionaire Twitter owner Elon Musk launched a long-teased website X.com on Sunday, redirecting the domain to Twitter, and said he will relabel the social media platform's iconic blue bird logo as the letter 'X,' the latest step in a massive rebranding effort toward what Musk has described as an all-in-one 'everything app.'

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24 Jul 2023

Musk tweeted Sunday afternoon the interim “X” logo for Twitter will go live on Sunday, while the site X.com now directs to Twitter.

When asked in an early Sunday morning tweet if Twitter would remove its branding and logo, Musk responded: “Sorry it took so long.”

Musk tweeted the platform will change the name of “tweets” to simply the letter “X” and said Twitter will be operated using the domain X.com, which Musk purchased from PayPal in 2017, saying the name had “great sentimental value”—Musk also owns the space technology company SpaceX, named a model of Tesla the “X” and co-founded an online banking company called X.com (that company merged with Confinity and changed its name to PayPal).

Musk also posted a cryptic video