Twitter-turned-X CEO Linda Yaccarino focuses on winning back big brands on Elon Musk's platform

abcnews.go.com:

The new CEO of the company formerly known as Twitter says she’s spent much of the past eight weeks trying to get big brands back to advertising on the social media platform that’s been in upheaval since it was bought last year by Elon Musk

NEW YORK — The new CEO of the company formerly known as Twitter says she's spent much of the past eight weeks trying to get big brands back and advertising on the social media platform that's been in upheaval since it was bought last year by Elon Musk.

X Corp. CEO Linda Yaccarino said Thursday on CNBC that she has been focused on talking with brands like Coca Cola, Visa and State Farm, along with their chief marketing officers and chief executives.

A number of companies had pulled back on ad spending — the platform's chief source of revenue — over concerns that Musk's thinning of content restrictions was enabling hateful and toxic speech to flourish.

“I’ve lived on a lot of planes lately, direct conversations with CMOs and CEOs, and we cover a lot of ground and I focus on those that have either maybe paused or reduced spending to remind them about the power of the platform and the power of the user base and the economic potential of them partnering with us again,” she said in her first media interview since Musk appointed her as CEO.

Yaccarino suggested that part of the difficulty is that some big advertisers might not have known who to talk to because the company has slashed its staff from about 8,000 workers to 1,500 since Musk's takeover. She also said she's been working to assure advertisers that brand safety initiatives tailored to them will make sure that their ads will “only air next to” content that's appropriate to them.

She said the platform is balancing Musk's free-speech