Indian influencers embrace X's revenue sharing scheme: Boosting engagement and content creation

economictimes.indiatimes.com:

Indian influencers as it introduces a pioneering revenue sharing initiative. This novel scheme involves X, under the stewardship of its owner Elon Musk, distributing a portion of its advertising revenue to select content creators on its platform. Underpinning this transformative program, X unveiled that content creators will receive a share of the revenue generated from advertisements showcased within their replies.

To qualify for this lucrative opportunity, creators must be verified users and have garnered at least five million impressions on their posts in each of the preceding three months. Additionally, an essential prerequisite involves having a valid Stripe account. Abhishek Asthana, the co-founder of Zorro and widely recognized as «Gabbar Singh» among his 1.4 million followers, expressed his exultation by sharing a screenshot affirming that X was poised to disburse over Rs 2.09 lakh to him.

«Blue Tick ke paise vasool (Blue Tick is bang for the buck),» he exclaimed with delight. Another prominent content creator, Ravi Handa, articulated his satisfaction with the program. On Monday, he posted, «A substantial $455.75 (equivalent to approximately Rs 37,767) is truly commendable.

For reference, I have amassed around ~17M impressions in the past three months, alongside a following of ~25k supporters.» His tweet featured a snapshot of his «Creators earnings dashboard.» @Being_Humor, a user who assumes the moniker "Maithun" on the platform, conveyed his gratitude to Elon Musk while divulging that a generous sum of Rs 3.51 lakh had been credited to his bank account. This newfound revenue stream was corroborated by screenshots shared by the user. Another beneficiary, Prayag Tiwari, expressed his admiration for Musk's