Emotion AI tools help savvy companies deepen user connect
artificial intelligence (AI) to discover content preferred by India's tier-2 and tier-3 cities. Flipkart is deploying such tools to strategically place sale banners on its mobile app, while P&G studied the subconscious preferences of consumers to improve the package design of its products.
And, Star Disney tested six versions of the promo before launching a new primetime show to optimise promotion budget allocation. Brands are increasingly using facial expressions, eye tracking, voice modulation, body movements and several other concepts of 'emotion AI', to better their business offerings. The use-cases extend from digital advertising, mental health diagnosis, consumer research to enhancing safety in public spaces, etc.
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Offering CollegeCourseWebsiteIIT DelhiIITD Certificate Programme in Data Science & Machine LearningVisitIIM KozhikodeIIMK Advanced Data Science For ManagersVisitIndian School of BusinessISB Professional Certificate in Product ManagementVisit AI service providers such as Gurugram-based Entropik claim to take a 'privacy-preserving consent-based approach' to data collection to create a master data set, intelligence from which is later provided to brands such as Zee, Flipkart, P&G and Disney among others. The data is collected using cameras on mobile devices, laptops and desktops and processed through its tech stack on facial coding, eye tracking and Voice AI. The company has collected these insights from 60 million people across 110 countries.
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«They are used to drive market research and benchmark their results with anonymised results from over 45,000 data points,» said Ranjan Kumar, founder
