Youth no longer shy of seeking psychiatric help: Gen Z demand for mental health drugs lifts sales 9 per cent to ₹11,774 crore
Antidepressants and mood elevators are among the highest-sold medicine categories as the country's youth increasingly seek help for mental health disorders. One upside is that Gen Z do not consider it a taboo to seek psychological help, experts say.
Consider this.
Neuro-psychiatry medicines are among the top 10 therapies in the country and the category is valued ₹11,774 crore, data from pharmaceuticals market research firm Pharmarack show. Mental health platform Mind Peers says the number of people seeking therapies has increased 80% in the last few months and almost 85% of these patients are below the age of 35 years.
«India's youth is realising that you don't have to seek therapy support only for disorders but also to perform well in life's different aspects,» said Kanika Agarwal, cofounder of MindPeers.
«Adoption of therapy and coaching has seen an all-time high with 90% month-on-month growth at MindPeers.»
She said the Gen Z and millennials are contributing the maximum. «The 18-35 age group reports a disharmony between the measures of aspiration and leadership, showcasing a lack of direction among them,» Agarwal said.
Gen Z is experiencing higher levels of anxiety, stress, psychologists said.
One of them cited the case of 16-year-old Manvi (name changed) who had a sudden episode of panic attack at a school event.
«She happily went to her school fete. But was gasping for breath and started crying as soon as she reached the venue.
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