NEW DELHI : After vegetables, poultry products including eggs and chicken are expected to see a sharp rise in sales and, consequently, prices starting September -- following the two-month-long Shravan restrictions. Hindus in parts of northern and western India follow dietary restrictions during the Shravan period.
Sales dipped by 15-20% in North and West India during July and August. “Shravan month generally indicates15-20% lower sales.
This year, the effect will be multiplying because it is being observed for two months," said Nishant Lakkar, founder at AAA Rating Consultants and Advisors. “As soon as Shravan gets over, the industry is expected to witness a strong rebound in terms of sales, and it is likely to grow more than 10% year-on-year in September alone." Since mid-June, poultry prices have been on the rise due to a combination of factors, including logistics and higher raw material costs, according to industry experts.
“Broiler chicken prices at the farmgate of Delhi’s Gazipur are expected to touch ₹150-160 a kg from ₹120-125 at present," said Tarun Satsangi, global commodity research specialist with Silkroute.ag. “This is because of a substantial demand is anticipated in September from people who fall under low-and-marginal-income group amid soaring vegetable prices and as prospects of kharif crops -- maize and soybean -- remain poor amid deficient rainfall in August, raising yield concerns." Egg prices are expected to go up in tandem with chicken prices.
While egg is available at ₹ 426-501 per 100 pieces in Bengaluru, Kolkata, Delhi and Mumbai, the average price of chicken at the farm gate is around ₹118-121 a kg in Bengaluru, Kolkata and Delhi. “Prices of chicken and eggs shot up in April-June because of
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