ET Startup Awards 2023: ZopSmart's resilience makes it winner in the Comeback Kid category
ZopSmart emerged as the hands-down winners of the Comeback Kid category at ETSA 2023.
Hailing the team of Mukesh Singh, Raj Pandey and Vikash Kumar as role models for their sheer hard work, grit and perseverance, the star-studded jury unanimously voted for ZopSmart’s founders in the secret ballot on Tuesday.
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Offering CollegeCourseWebsiteNorthwestern UniversityKellogg Post Graduate Certificate in Product ManagementVisitNorthwestern UniversityKellogg Post Graduate Certificate in Digital MarketingVisitIndian School of BusinessISB Digital TransformationVisitIndian School of BusinessISB Applied Business AnalyticsVisitThe jurors underscored the qualities of perseverance and resilience as the topmost traits while commending the hugely successful comeback by founding team.
Terming the journey of a startup as one with “ups and downs, perhaps more down than up,” Singh said, “we have learnt to embrace failure as a path to eventual success.”
The team draws inspiration from the likes of Thomas Alva Edison and Swami Vivekananda “who have taught us to keep trying and not make the same mistake twice,” Singh said on winning the coveted award.
Five-year-old ZopSmart is a bootstrapped venture that provides tools to build e-commerce businesses, omnichannel businesses and digital commerce for conventional retailers. It provides services across geographies from Singapore to Japan, Europe, and the US in addition to India.
However, the journey has not been an easy one for the gritty founders. ZopSmart, which is now a business-to-business (B2B) venture, was a grocery delivery firm ZopNow in an earlier avatar. It failed to garner enough investor interest and eventually shut down after seven
