ETSA 2023 Woman Ahead Winner | We want to take Heads Up For Tails global by 2024: Rashi Narang
This is part of a series of interviews with the winners of The Economic Times Startup Awards 2023.
Petcare brand Heads Up for Tails (HUFT) is looking to chart newer domains of growth and plans to take its private-label portfolio across nutrition, grooming and lifestyle products to the global market in 2024, its founder Rashi Narang told ET.
The company, which started in 2008 and is backed by the likes of Peak XV Partners and Verlinvest, is also looking to double down on its offline presence and launch new stores in tier 2 and tier 3 cities.
Elevate Your Tech Prowess with High-Value Skill Courses
Offering CollegeCourseWebsiteIndian School of BusinessISB Applied Business AnalyticsVisitIndian School of BusinessISB Product ManagementVisitIndian School of BusinessISB Digital TransformationVisitNorthwestern UniversityKellogg Post Graduate Certificate in Digital MarketingVisit
“We want to take HUFT global and will look at geographies closer to us including the Middle East, and Southeast Asia,” Narang said. “To start with, we will be retailing our product line in these locations and continue to be a B2B (business-to-business) play until we feel more confident to launch our own stores. Each market will have its own learnings.”
HUFT will explore nearby cities of Kuwait, Dubai and Singapore to start retailing its products and mark its global foray, she said. It will also take its food private label Sara’s Wholesome Food to these geographies. The label was launched in June.
Narang, winner of the Woman Ahead category at The Economic Times Startup Awards 2023, impressed this year’s jury with the strong customer loyalty that she has built for her brand.
The jurors acknowledged the difficulty of building a brand in a category
