Experts stress on need to expose manipulations by e-cigarette marketeers
NEW DELHI : E-cigarettes have undergone consistent technological upgrades, resulting in devices that are more functional and visually appealing to children and young adults, experts said on Tuesday. They also stressed on the need to expose the manipulations by e-cigarette marketeers and empower children to resist these influences.
On the occasion of Teachers’ Day, Think Change Forum (TCF), an independent think tank, and Parwarish Cares Foundation organised the National Conference of Educators - Protecting Our Future Generations: Equipping Educators to Address the Issue of Usage of New Age Gateway Products among School Going Children in New Delhi. These new age gateway products include all forms of electronic nicotine delivery systems (ENDS), heat-not-burn (HNB) products, e-hookah, among others.
The conference featured a panel discussion and a capacity-building session, which led to the formulation of 10 valuable suggestions for educators. The conference underscored the relentless efforts of major international tobacco companies to reinvent themselves to remain relevant for younger generations.
"Much like technology has permeated various industries, big tobacco firms have also harnessed technological advancements to adapt and regain relevance. E-cigarettes or vaping instruments manufactured by these companies have undergone consistent technological upgrades, resulting in devices that are more functional, sophisticated and visually appealing to children and young adults.
“To safeguard our children, it is crucial to prevent this technological reinvention and curb the manipulation of our youth through aggressive marketing tactics," TCF said in a statement. Professor Amitabh Mattoo, advisor, Think Change Forum said vaping is
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