Eye on AI: Apple’s chip game, Meta's GenAI tools for advertisers and other top developments

economictimes.indiatimes.com:

Apple’s chip game to power data centres and new iPad
This year, Apple will roll out some of its AI features through data centres integrating its own AI chips. It is putting its AI chips into cloud computing servers to process advanced AI features that will be rolled out in its devices. Apple also introduced the M4 chip, its next generation silicon, in the new iPad Pro upgrade. It said this makes the new iPad Pro “an outrageously powerful device for artificial intelligence”. It said that the neural engine in the M4 chip is more powerful than any neural processing unit in any existing AI PC (personal computer). Further, the iPadOS has advanced frameworks that help developers leverage the neural engine to run powerful diffusion and generative AI models on device.

Meta launched new GenAI tools for advertisers

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Facebook and Instagram parent Meta launched enhanced generative AI features for advertisers, such as full image and text generation. Advertisers can now create full image variations inspired by their original ad creative with text overlay, building on capabilities to generate new backgrounds around product images and expanding images to better fit multiple surfaces. In the coming months, advertisers will also be able to provide text prompts to better tailor the creative variations offered. The features will be rolled out globally by the end of the year, and Llama-3, its latest gen AI model, will be integrated for enhanced ad performance, the company said.