Fake AI-generated Amul cheese doing rounds on social media, Amul says...
Upscale ice cream lounges, organic line in works: Amul "We notice in the post that the pack has been developed using AI and is using the Amul brand name poorly and is disparaging. We wish to assure you that the pack shown in this post is not Amul Cheese," it added. "This post has been used to create misinformation and spread unnecessary fear and concern among consumers.
We request you to kindly share this message with your family and friends and assure them about the goodness of Amul Cheese. In case of any complaint, please call on our toll-free number 1800 258 3333," the notice said. Earlier in May, Amul categorically dismissed claims made in a viral video that alleged the presence of fungus in some packs of Amul Lassi.
The video, circulating on social media platforms, suggested that the fungus was found in Amul Lassi packs even before their expiry date. Watch: Amul, Nandini and the Karnataka Elections | Mint Explains In response, the milk major said the video was fabricated and intended to spread misinformation and unnecessary fear among consumers. The company emphasised that the packs shown in the video are damaged around the straw hole area, with visible liquid leakage.
Amul asserts that the fungus growth observed in these packs is a direct result of the damage shown in the video, a fact that the creator of the video is presumably aware of. Started in 1946 as a cooperative, Amul has not just become India's leading dairy brand but also a popular name in more than 50 countries. The milk brand has become India's largest food product marketing organisation.
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