Fashionably late: Consumption hype skirts Go Fashion stores as wait for pick-up in discretionary spending continues
Subscribe to enjoy similar stories. While many fund managers have hyped up discretionary consumption stocks, Go Fashion (India) Ltd has nosedived 46% in the past six months. The stock is also 47% below its listing price of ₹1,310 on the NSE in November 2021.
Mutual fund ownership in the company plateaued at 25% from September to February, a sign that investor interest may be stagnating rather than gaining momentum, according to data compiled by Abhilash Pagaria, head of Nuvama Alternative & Quantitative Research. This was a slight uptick from August, when mutual funds held a 24% stake in Go Fashion, he said. However, what has investors really worried is that there are no signs of a pick-up in same-store sales growth (SSSG) – a metric used to gauge the performance of a company’s existing outlets – even after all the buzz around an expected revival in consumption.
The apparel company was the first to launch a brand – Go Colors – exclusively dedicated to women’s bottom-wear. Also Read | Adaptive clothing: How some brands are making fashion fun for the disabled">Adaptive clothing: How some brands are making fashion fun for the disabled">Adaptive clothing: How some brands are making fashion fun for the disabled “Lifestyle brands are battling weak demand and so is Go Fashions. The company has been witnessing slowing SSSG, with almost 0% SSSG for the past seven quarters," said Prerna Jhunjhunwala, VP and research analyst at Elara Capital.
Read on livemint.com