Florence cracks down on overtourism just as Italy hosts G7 tourist ministers in Renaissance city
The city of Florence is taking new measures to crack down on overtourism
ROME — The city of Florence took new measures Tuesday to crack down on overtourism, just as the Italian government hosts the Group of Seven tourism ministers in the Renaissance city and seeks to significantly boost the country’s place as a top visitor destination.
Mayor Sara Funaro’s Cabinet approved a 10-point plan that, among other things, would ban key boxes on buildings in Florence’s historic center as well as the use there of loudspeakers by tour guides, a statement from City Hall said.
The keyboxes — small boxes with a digital pad that are used by owners of short-term rental apartments to easily leave keys for visitors — have become something of the symbol of local Florentine anger at tourists, whose numbers have rebounded after COVID-19.
In a recent protest, Florentines taped red Xs over the keyboxes, outraged at the transformation of the city center and its magnificent palazzi and narrow streets into a collection of short-term vacation rentals that have displaced local residents and the long-standing businesses that served them.
According to national statistics bureau ISTAT, 2023 saw the most visitors ever in Italy with 134 million arrivals and 451 million people staying in hotels or other registered lodgings. The number of visitors opting for non-hotel lodging grew nearly 17% compared to 2022, ISTAT said in a June report.
Italy ranks fourth on the U.N. World Tourism Barometer of international tourist destinations, after France, Spain and the United States. The tourism industry contributed some 10.5% of Italy’s gross domestic product in 2023, according to Statista research.
Florence, long run by the center-left, last year announced a ban on
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