Justin Sun created waves on Friday by fulfilling a quirky promise: eating a $6.2 million Rs 52,45,89,440) artwork titled Comedian, featuring a banana duct-taped to a wall. This unusual event took place at the luxurious Peninsula Hotel in Hong Kong, drawing a crowd of journalists and influencers eager to witness the spectacle.
According to Associated Press, the artwork, a conceptual piece by Italian artist Maurizio Cattelan, was purchased by Sun during a Sotheby’s auction in New York. Reflecting on his acquisition, Sun admitted to a moment of disbelief upon winning the bid. “In the first 10 seconds, I couldn’t believe it,” he shared. “But soon after, I realized this could become something big.”
In a speech before consuming the banana, Sun described the piece as “iconic” and compared its significance to cryptocurrency. «It’s much better than other bananas,» he joked after taking a bite. “It’s really quite good.” Sun explained that eating the fruit in a public setting would add to the artwork’s legacy, turning the act into a performance that further blurred the lines between art and commerce.
Sun also drew parallels between Comedian and digital assets like NFTs, highlighting how both challenge traditional notions of value and ownership. “Most of its value exists as intellectual property and on the internet, rather than in physical form,” he said.
Comedian first gained fame at the 2019 Art Basel in Miami Beach, where its unconventional design sparked debates about whether it