Flurry of movies set to crowd festive box office
Tiger 3 is set to hit theatres as the big release of the month, followed by Animal, Sam Bahadur, Yodha, Merry Christmas and Aquaman that are vying for viewers’ attention and a share of the wallet in December. Besides, big-ticket southern films are going head-to-head with Bollywood productions. For instance, Prabhas’ Salaar is taking on Shah Rukh Khan-starrer Dunki for the Christmas weekend.
Trade experts expect this competition to impact the business of both films. The schedule remains tightly packed in January as well. Additionally, Allu Arjun’s Pushpa 2 - The Rule is set to clash with Ajay Devgn’s Singham Again for the Independence Day weekend.
“India currently has around 3,500 multiplex screens, which is relatively limited considering its vast population and diversity of films produced. This limitation in screens can make it challenging to schedule multiple big releases simultaneously, potentially leading to a situation where numerous films compete for attention on the same day. Consequently, some films may not perform as well as they could if released on different dates," said Devang Sampat, chief executive officer, Cinepolis India.
However, this scenario presents several other benefits, offering audiences an array of choices, and generating excitement and buzz within the film industry, creating a sense of anticipation that will attract more viewers and increasing box office revenues, Sampat added. When it comes to release dates, exhibitors don’t have much of a say, and decisions are made by the production house, Satwik Lele, chief operating officer at MuktaA2 Cinemas, said. However, trade experts are also quick to point out that the box office scenario has changed dramatically in the past few weeks, with the success
. Read more on livemint.com
