Sunil Chhetri has teamed up with the new audio brand ACwO. As part of the partnership, AcwO has launched its maiden brand film featuring Chhetri, which showcases its core vision, ‘Ab India Khelega’.
Honouring Sunil Chhetri's iconic number 11 jersey, ACwO is gearing up to introduce an extraordinary lineup of 11 TWS earbuds, each boasting more than 11 remarkable features, including environmental noise cancellation, equalizer modes, lag-free movie experience, gaming readiness with ultra-low latency, long battery life, backed up by ReALmAh technology, a snug fit, and more.
Making its presence felt, Sunil Chhetri’s support and the resounding proclamation of ‘Ab India Khelega’ underline his belief in the potential of Indian originality, positioning ACwO as a significant milestone in his journey as a proud brand ambassador of both India’s growth and innovation.
Together, ACwO and Sunil Chhetri are set to rewrite the narrative of ‘Ab India Khelega', promising a brighter and technologically advanced future for consumers' lifestyles.
Launched as a D2C brand, ACwO stands for creative brilliance and aims to reshape the smart gadgets and accessories landscape while contributing to India's GDP. With a wide range of TWS products, ACwO aims to target and enhance every consumer’s lifestyle.
With the strategic launch in the midst of the festive season, ACwO will also roll out a cross-media campaign to create awareness of the brand and its offerings by leveraging Sunil Chettri’s popularity and fan base.
Speaking at the launch, the captain of the national football team said, “It’s always nice to be associated with a brand that is proudly made in and for India. ACwO is doing some fantastic things on the tech and lifestyle front, and