Over the past five years, Hero MotoCorp, the world's largest manufacturers of motorcycles and scooters, has increased women’s participation in the workforce from 2 per cent to 10 per cent. Going forward, the automotive giant looks to increase its women workforce to 30 per cent by 2030, and boost its leadership diversity to 25 per cent from 8 per cent over the next two years by adopting a pragmatic approach to attracting, retaining and nurturing female talent within the organisation.
In an interview with the Economic Times, Mike Clarke, COO and CHRO of HeroMotoCorp, elaborated on how the company is driving positive change, beyond just “percentages,” to accelerate gender diversity in the automobile industry by redesigning policies for women to cater to their specific needs. This includes prioritising safe transportation, which is otherwise a great hindrance to women’s participation in the workforce especially in sectors that demand late working hours and trips to isolated locations.
The company is also making it convenient for women to avail of their vacations ensuring better work-life, Clarke said.
“The first thing I would like to say here is that the percentages are not the endgame here.