Fragrances segment grows at 12% in Jan-Sept, nearly double the expansion in personal care, as demand jumps and cos hike reach: Report
The likes of Godrej Consumer Products, Emami, ITC and Shoppers Stop have reported robust sales of fragrance products for the first half of this financial year, and, according to market researcher NielsenIQ, growth rate in the segment was nearly double that of overall personal care products this year.
The fragrance segment grew 12% year-on-year this calendar year till September, according to the latest NielsenIQ data shared exclusively with ET, driven by roll-on deodorants, which recorded a 26% increase. The personal care segment saw a 6.2% growth, while the overall FMCG industry expanded by 5.7%, according to the researcher.
The fragrance industry in India is valued at `4,771 crore, it said. A rapid expansion in distribution and increased interest in personal grooming led to the surge in sales of roll-on deodorants, said Roosevelt Dsouza, head of commercial, India, at NielsenIQ.
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