Indian alco-bev industry one of the world’s most dynamic markets: Piccadily Agro’s Siddhartha Sharma
In a bid to create more awareness around single malts, Piccadily Agro, the maker of Indri single malt whisky and Camikara rum, also plans to launch a state-of-the-art visitor centre at Indri, Haryana, as part of their ambitious growth strategy. This will be aimed at whisky tourists and connoisseurs eager to explore the nuances of whisky making.
Siddhartha Sharma, Promoter, Piccadily Agro Industries, says the Indian alco-bev industry has emerged as one of the world's most dynamic markets, driven by rising disposable incomes, evolving consumer preferences and a growing appreciation for premium spirits. “We are witnessing a remarkable shift as Indian consumers increasingly gravitate towards premium craft spirits, particularly in categories like single malts and aged rum. This evolution has created an unprecedented opportunity for Indian producers to not just serve the domestic market but to take their place among global industry leaders,” he states.
Piccadily’s plan to establish its first international distillery in Portavadie, Scotland, elevates the stature of the Indian alco-bev industry to an all new level, he says. The Portavadie site also plans to feature a world-class visitor centre, offering whisky enthusiasts and connoisseurs all the knowhow into the art of Scotch whisky making. “This initiative marks our long-term goal of becoming an international alco-bev company and reinforces our vision of reshaping the perception of Indian alco-bev brands on the world stage,” Sharma states.
The expansions are expected
