India will remain the top market for Rado: Adrian Bosshard, CEO, Rado
Adrian Bosshard knows as much about time as he does about speed—he is the CEO of Rado and a former Swiss motorcycle champion. As head of Rado, he has overseen the brand’s growth over the past four years, with India emerging as its top sales market in 2023 and 2024.
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Rado is part of the Swatch Group, the world’s largest watchmaker, and sits alongside luxury brands like Omega, Longines, and Tissot in a portfolio that also includes Blancpain, Breguet, Certina, and Harry Winston. Before Rado, Bosshard was CEO of Certina for 17 years. The 62-year-old, wearing a grey suit, black shirt, and a square-shaped Rado Anatom, speaks to Apoorva Mittal over a video call from his office in Lengnau, Switzerland, as the first snow begins to fall. He elaborates on the brand’s journey in India and its future plans. Edited excerpts:
When Swatch Group CEO Nick Hayek Jr. approached you in July 2020 to lead Rado, his brief was to take the brand’s uniqueness to countries where there was still room to progress. Where did India stand at the time and how did you execute that vision here?
I was in a lucky position that Rado was already heavily present in the region and there was a strong brand awareness. When I started, I saw that a big part of our collection was sold in steel. My goal was to enhance Rado’s identity by focusing on the unique benefits of our ceramic material—comfort, lightness, scratch-resistance, and timeless
