France’s richest family shaking up soccer with planned purchase of second-tier Paris FC
France’s richest family, the Arnaults of luxury empire LVMH, has announced the planned purchase of second-division soccer club Paris FC
PARIS — France’s richest family, the Arnaults of luxury empire LVMH, announced the planned purchase of second-division soccer club Paris FC on Thursday.
It’s a major shakeup for soccer in France, putting vast wealth behind a potential challenger to the dominant Ligue 1 team of recent years, Qatar-funded Paris Saint-Germain.
A statement from the Arnault family's holding company, Agache, said it will become the club's majority shareholder. Energy drink giant Red Bull will come aboard with a minority stake.
The statement didn’t give a monetary figure for the deal, which remains subject to completing legal and other paperwork. But the billionaire family's company intends to provide the club «with the necessary resources” and wants “to permanently establish the men’s and women’s teams among the elite of French football and within the hearts of the Parisians.”
More broadly, the takeover of the club with a distinctive blue-and-white Eiffel Tower logo could help the French capital build on the sporting momentum of the Paris Olympics and put an end to its place as something of an oddball in the European soccer landscape.
Despite being a powerhouse of fashion, finance, luxury and entertainment, Paris trails far behind London, Madrid and other cities by having just one top-flight soccer team: The hegemonic PSG.
The former club of superstar Kylian Mbappé is a 12-time champion of Ligue 1, with 10 of those titles in France’s top league coming after gas-rich Qatar began injecting its wealth into the club it purchased in 2011.
London, by contrast, has seven Premier League clubs this season. Madrid and
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