From EAM Jaishankar to Diljit Dosanjh: Meta's new Threads app sees slew of prominent Indians joining on Day 1
Mark Zuckerberg-led Meta launched a new social media app on Thursday, sparking a download frenzy. The microblogging platform - named Threads - bears a striking resemblance to Elon Musk-led Twitter and has so far seen more than 10 million downloads in less than seven hours.
The growing list of account holders also includes a slew of Bollywood celebrities, top government officials and more. Threads accounts are synched to Instagram at the outset, allowing users to keep their usernames and retain followers. Posts can be up to 500 characters long and include links, photos and videos up to five minutes long.
Meta’s apps have competed indirectly for user attention with Twitter in the past by courting news publishers, politicians and other high-profile people to favor posting on one versus the other. The arrival of Threads marks the first time Meta is releasing a Twitter lookalike.
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