From northern lights to white nights, Indian travellers chasing spectacular events across the globe
“With the solar maximum creating the most vibrant Northern Lights displays in decades, what is noteworthy is the clear expansion beyond traditional Scandinavian favourites to Murmansk in Russian Lapland, where travellers can now pair their aurora sightings with immersive Arctic experiences, from icebreaker expeditions to luxe stays in glass-domed igloos,” said Rajeev Kale, president and country head, for holidays, MICE and visa, Thomas Cook (India).
He said another celestial wonder seeing an uptick in bookings is the White Nights phenomenon, where nearly 24 hours of daylight transforms cities like St Petersburg into vibrant cultural hubs with midnight festivals and illuminated river cruises.
SOTC Travel has even introduced aphenomenon-led travel portfolio, said SD Nandakumar, president and country head for holidays and corporate tours at the company.
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“This is to help travellers experience spectacular moments at the perfect time, whether it’s securing the best vantage point, arranging guided explorations, or curating travel plans that bring these wonders within reach,” he added.
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With the rise of social media and digital storytelling, Gen Z and millennial explorers are driving demand for these “visually striking” journeys, he said. Indian travellers are moving away from traditional vacations towards experiential journeys that foster deeper connections with destinations and nature, said Santosh Kumar, country manager for India, Sri Lanka,