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livemint.com / 2 months ago
livemint.com / 2 months ago
From step counts to ‘second brains’: India’s AI wearables bet
Lenskart, are also entering the fray with smart glasses aimed at real-time translation and contextual assistance.The logic is simple: if traditional smartwatches have become commoditized health trackers, AI-powered wearables could revive demand by becoming what founders describe as a “second brain”, devices that remember conversations, assist with speech, translate in real time and even complete tasks through voice commands.“AI-first wearables have the potential to revive a slowing category by transforming devices from passive trackers into intelligent companions that deliver real time health insights, personalization, and secure authentication,” said Anshika Jain, senior analyst at Counterpoint Research.Market projections reflect that optimism. The AI wearables segment in India generated $1.7 billion in revenue in 2023 and is projected to reach $12 billion by 2030, according to Grand View Research.
Globally, the market was estimated at $43.64 billion in 2025 and is expected to grow at a compound annual growth rate of 27.8% to $310 billion by 2033. However, this counts 'smart' devices as well and doesn't make a distinction from AI-first wearables.Among early movers, Neosapien has focused on productivity and memory use cases through an AI-powered pendant.
“We had the advantage of being first movers in the country,” said Dhananjay Yadav, co-founder and chief executive of Neosapien. “We're seeing 2.5-3x growth and also have the advantage of learning quickly from customer feedback.”The pendant retails for ₹15,999 and the company has sold nearly 10,000 units through 2025, positioning it firmly at the premium end of the market.As part of its roadmap, Neosapien is integrating Anthropic's open source standard, Model Context
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markets
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21.05 / 09:47
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