GenAI smartphones to capture 40% of global market by 2027, says report
industry by storm. Handsets with on-device GenAI capabilities are set to cross 100-million shipments in 2024 and reach 552 million units by 2027, accounting for 40% of the global market, a report by Counterpoint Research has said.
“The share of GenAI smartphones in the overall smartphone market will be in single digits through next year.
But those numbers will not accurately reflect the amount of excitement and marketing hyperbole we are expecting to see,” said Tarun Pathak, research director at Counterpoint Research. “Next year is about learning and we expect GenAI smartphones to hit an inflection point in 2026 as the devices permeate through the broader price segments,” he added.
Defined as smartphones that use GenAI to create original content, GenAI devices will run size-optimised AI models natively on device — instead of relying on pre-programmed responses or performing predefined tasks — to create, in the short run, use cases around information provisioning, image building, live translation, and personal assistant applications, the report said.
Samsung is expected to capture half of the GenAI market next year, followed by Chinese handset brands such as Xiaomi, Vivo, Honor, and Oppo, it said.
The Korean smartphone brand has already announced its entry into the space with an early showcase in functionalities like live translation of phone calls.
Notably, iPhone maker Apple this week published a research paper saying one can make large-language models more efficient to run on mobile devices by taking into account the intensive computational and memory requirements and solving for it by constructing models that harmonises with how on-device memory behaves.
Research firm Canalys in a recent report said the era of
