Get comfortable with it: Pajama pants are for everywhere
Subscribe to enjoy similar stories. Matilda Djerf, a Swedish influencer with 3 million followers on Instagram, is known for her polished, feminine style and perfectly bouncy blonde blowout. Her expansive closet, packed with oversized suits, trench coats and dresses has inspired a legion of fans known as “Matilda minions." However, Djerf is just as likely to go to work or meet a friend in a pair of simple drawstring pants.
She recently posted an Instagram story of herself getting ready to walk her dog, Ru, wearing a set of burgundy pajamas with pink piping, styled with a trench coat and light pink scarf. “PJs all day," she captioned one of the photos, “even on my walks with Ru." Pajama pants are no longer an easy way to see who’s given up. They have busted out of the bedroom and become fixtures at schools, fashion shows and even at work.
“The only place that I personally wouldn’t wear them is an important first-impression business meeting," said Rose Colcord, who started her clothing brand Cou Cou Intimates in 2021 with the intention of bridging the intimates category with ready-to-wear. When Cou Cou debuted its $118 pointelle pants last November, most sizes sold out during the 48 hours of early access the brand gives to its subscribers. “The pant has quickly become the hero product of the last year for us," she said.
Celebrities including Sarah Jessica Parker, Elizabeth Olsen and model Kaia Geber have all worn flowy, drawstring pants to daytime meetings or on errands in recent months. Linen pajama pants were a staple of back-to-school hauls on TikTok—where the hashtag #pajamas has seen a 13.6% increase between last summer and this summer. Schools are adding them to their dress codes.
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