Timberland stages come back with Reliance in India through AJIO platform
Reliance Retail, as it now features on the catalogue of its fashion e-tail platform AJIO. Earlier, Timberland had to close its retail stores across India in 2015 due to stiff competition in the local market and conflict with a similar local brand Woodland.
The Timberland Company, a subsidiary of US-based VF Corporation, and Woodland, which also has a tree logo, were engaged in litigation over intellectual property, as the two have identical logos and products.
On Monday, in its earnings statement, Reliance Industries said: «AJIO has been strengthening its portfolio through new brand launches like ASOS, H&M, Timberland, to name a few».
Reliance Brands, a step-down unit of Reliance Retail, had a distribution and licensee agreement with Timberland in 2009.
Last month, Reliance Retail announced bringing Swedish fast fashion major H&M's products on its platform.
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