GNG Electronics: How the PC refurbisher is winning from the Global AI RAM crisis
global AI boom. Interestingly, the company's share price is down just 10% from its 52-week high, even in a weak market. GNG operates in the global secondary-refurbished market under its brand, Electronics Bazaar.
Notably, the brand generates almost 100% of its sales across 44 countries worldwide, highlighting its strong global footprint.GNG Electronics specializes in the high-value refurbishment of IT assets. The company acquires used IT equipment, primarily laptops and desktops, and restores them to an "as good as new" condition, delivering both performance and aesthetics comparable to new devices.In 9MFY26, laptops accounted for 73% of unit volume and 81% of revenue share, while other devices accounted for 27% of unit volume and 19% of revenue share. Its core differentiator is its value proposition.GNG sells these fully refurbished devices at roughly one-third the price of a brand-new device.
This sector is primarily an unorganized market. Within this fragmented landscape, GNG made a mark by pioneering an extended warranty concept. It backs its refurbished computers with an industry-leading warranty of up to three years in India and one year in international markets.This (product + warranty) creates very high barriers to entry.
GNG supplies these products to enterprises, educational institutions, and individual consumers. A clear behavioural shift is visible. Institutional customers and enterprises that previously purchased only new PCs are purchasing refurbished devices for faster deployment and greater cost efficiency.GNG's business model is structured across four pillars: sourcing, in-house refurbishment, global omnichannel distribution, and strategic working capital management.GNG sources its raw material (used IT
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