Godrej India Circus: A timeless expression of India’s design heritage

economictimes.indiatimes.com:

Since its inception, India Circus has been a trailblazer in the field of interior decor through its wide array of products ranging from vibrant cushion covers and exquisite tableware to elegant wall art and eclectic furniture pieces, India Circus consistently delivers stylish yet affordable solutions to elevate aesthetics.
As one of the very few design houses in India dedicated to providing private label designs, the brand has been reshaping the market with its commitment to preserving timeless Indian design heritage and adding that touch to every consumer’s space, at home or outside of it.

This has further propelled the brand from strength to strength, setting it apart as a trendsetter in the Indian retail landscape and an emblem of innovation and creativity.
We recently had the opportunity to engage in a conversation with Krsnaa Mehta, the Founder and Design Director of India Circus, a Godrej venture, to discuss his forthcoming expansion strategies and initiatives.

Q1. Tell us what inspired you to venture into the world of sophisticated India-inspired homeware and artefacts.
During my years of studying at the Fashion Institute of Technology (FIT) in New York, I couldn't help but notice a significant gap in the market.

There was a distinct shortage of products that drew inspiration from the rich and diverse culture of India, and I also observed a limited selection of unique gift choices. This awareness ignited the initial spark for me to consider the possibility of creating a brand that would fill this void by offering a range of elegant homeware and artefacts inspired by India's vibrant heritage.