Chances are, in the past, you took up parabolas, exponents, logarithms and the power law in your math subjects in school. During that time, you probably thought it was just something you needed to pass, not really something you would have a practical use for in the future.
Another topic you probably studied in school was algebra, where you likely encountered the formula for a straight line, y = mx + b. Again, most likely you thought of all these as just topics you needed to understand and pass. But as you mature in this world, you realize that topics like logarithms and exponential functions do have uses. One such use is in modeling the parabolic popularity and adoption of memes, crypto, films, the spread of diseases like Covid — and even artificial intelligence.
Earlier in 2023, it was announced in the news that ChatGPT recently reached its 100 millionth user in a few weeks. It went from zero to 100 million in a few weeks after its launch late in 2022. That’s probably every marketer’s dream. We also heard that Silicon Valley Bank’s depositors withdrew their money and almost drained the bank’s coffers in the span of a few hours. Everything that happens these days seems to be on internet time — given the speed of networks and how word travels fast on social media.
In most of our experiences with previous businesses, our expectations are often more linear than parabolic. If you set up a coffee shop somewhere, maybe on the first day you’ll have five customers. Then on the second and third day, you’ll have seven to ten. On the fourth and fifth, maybe you’ll have more than ten, but it would probably take you some time to get to a thousand customers. Sure, your traditional business is growing but it is slow. It is a linear
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