Good Glamm strikes JV with Serena Williams for beauty brand launch in US
Good Glamm Group has formed a joint venture with former tennis player turned entrepreneur Serena Williams to launch her cosmetics brand 'Wyn Beauty by Serena Williams' in the US market.
The entity, SW-Sanghvi Beauty USA Inc., which has board representation from both Williams’ team as well as the Mumbai-based The Good Glamm Group, owns Wyn Beauty and other related trademarks for the brand.
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Offering CollegeCourseWebsiteIIM KozhikodeIIMK Advanced Data Science For ManagersVisitIIM LucknowIIML Executive Programme in FinTech, Banking & Applied Risk ManagementVisitIndian School of BusinessISB Product ManagementVisitIt will be The Good Glamm Group’s first expansion into the international market, its founder, Darpan Sanghvi, told ET.
Wyn Beauty will focus on the US market for the first 12 months and will look to launch in India and other global markets subsequently.
While the JV partnership entails equity investment from both sides, Sanghvi said they will work together in aspects such as marketing, product development, distribution and supply chain. «We have collectively set up a local US team,» he said.
The brand will be launching in 685 stores of Ulta Beauty, which is among the largest brick-and-mortar beauty retailers in the US.
With this, Williams, who already has brands in the fashion space, joins the likes of Rihanna and Selena Gomez who own beauty brands under their names.
Rihanna’s ‘Fenty Beauty’ was launched in 2017 in partnership with luxury
