Google brings generative AI to Search in India
Google in India is rolling out its Search Generative Experience (SGE), which offers generative AI-powered responses to search-engine queries, for users to experiment with and share feedback under the company’s Search Labs programme.
SGE is available in English and Hindi, and includes India-focused features such as language toggle, text-to-speech and voice input in a conversational mode.
Puneesh Kumar, general manager — Google Search, India, said the feature will help users understand a topic faster, uncover new viewpoints and insights, and get things done more easily.
«The Search Generative Experience is the first step we’re taking in this journey, and part of our vision to make Search radically more helpful,” he said.
Google has also introduced features that are unique to SGE in India.
A person can switch from an English result to Hindi by tapping the language toggle button, and also listen to the response with text-to-speech by selecting the ‘Listen’ button. Google is also looking to roll out a feature that will allow people to tap the microphone icon in conversational mode to ask follow-up questions instead of typing them.
The company said it is bringing SGE as an experiment in Search Labs.
It will be available to opted-in users on Chrome desktop starting Thursday and the Google App on Android and iOS over the coming week. Users can share feedback directly with the teams working on the product.
In December, Google demonstrated the use of AI to make search more natural and intuitive with India-first and India-focused innovations that focus on bilingual users’ needs, new ways to search using a phone camera, and a speech recognition model for Hinglish users.
As generative AI makes its way into Search, Google said it is
