Google Pixel 8 could force Apple to introduce suite of AI features to iPhone 'sooner than later' - Citi

investing.com:

In a note to clients Friday, Citi analysts discussed the recent Google Pixel 8 launch event and the potential impact on Apple (NASDAQ:AAPL) iPhone and how the company may react.

The analysts explained in their brief note that Google (NASDAQ:GOOGL) launched its high-end Pixel 8 series, which is powered by the new Tensor G3. They added that the major upgrades include a 50MP main camera for both models, a brighter display that could reach 2,400 nits for 8 Pro, and AI software features in photos/videos.

The «Pixel 8/Pro starting price increased by $100 at $699/$999 now. As a comparison, iPhone 15/Pro starts at $799/$999,» the analysts wrote.

«While Pixel use case is mostly restricted to users who prefer better cameras with market share of only less than 1%, and is not a real threat to Apple's iPhones, we believe use of AI/Gen AI features like the ability to screen spam calls + new assistant with Bard coming soon could make Apple introduce its suite of ML/AI software features sooner than later,» they added.