Google’s antitrust loss set to reshape search and mobile industries
Google’s loss in a historic U.S. antitrust trial is reverberating across Silicon Valley, where the ruling is likely to affect not just the search giant but also its largest collaborators and competitors. Google parent Alphabet’s deals to get its search engine in front of users by paying to be the default on browsers and mobile phones have been declared illegal by a federal judge.
If Google doesn’t successfully appeal Monday’s ruling, the landscape will change for a search industry long dominated by one company and for partners that have shared in its plentiful advertising sales. Google’s planned appeal could take years. The company’s head of global affairs, Kent Walker, told employees he expects U.S.
District Judge Amit Mehta to rule next on potential remedies to Google’s behavior—which he had found to be monopolistic—a process that should take at least a few months. Walker on Monday said Mehta’s decision “recognizes that Google offers the best search engine, but concludes that we shouldn’t be allowed to make it easily available." Here’s what the ruling could mean for some of the biggest companies in the tech industry. Google now faces a range of potential consequences—almost all of which would reduce the number of search queries it handles.
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