Government of Goa and MakeMyTrip forge partnership to further propel tourism in Goa
MakeMyTrip said on Thursday it has inked a memorandum of understanding (MoU) with the department of tourism, government of Goa, for a 'first of its kind' public-private partnership. The company said this 'collaborative effort' aims to further propel tourism in Goa and position it as a vibrant, 'year-round' destination, moving beyond its iconic sun, sand, and beaches.
Goa is the first state in India to launch a regenerative tourism initiative. MakeMyTrip said the MoU, which outlines innovative initiatives aimed at showcasing Goa's lesser-known inland treasures, its rich cultural tapestry and delectable culinary traditions, is the next step ahead.
Rohan Khaunte, minister of tourism, IT, E&C, and printing and stationery, Government of Goa said the collective vision of 'Goa Beyond Beaches' is to bring the hidden splendours of Goa to the forefront, celebrate its rich cultural heritage, take tourism to the hinterlands of Goa and ensure sustainable and regenerative tourism practices that preserve its natural resources for generations to come.
«Our partnership with MakeMyTrip will help us introduce tourists to the heart and soul of Goa, ensuring that the economic benefits of tourism are equitably distributed across the state,» he added.
MakeMyTrip said its involvement is 'critical' in this endeavour, as the company brings its 'expertise' in digital innovation and marketing, contributing to further broaden the reach and appeal of Goa tourism.
“We are excited to embark on this journey with the Government of Goa," said
