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livemint.com / 4 months ago
livemint.com / 4 months ago
livemint.com / 4 months ago
livemint.com / 4 months ago
Govt rolls out market access support scheme to push Indian exports into new markets
New Delhi: Nearly two months after the cabinet cleared the export promotion mission (EPM) on 12 November, the government launched the market access support (MAS) intervention on Wednesday. The MAS will strengthen buyer connect, improve visibility of Indian products abroad, and support exporters, especially small businesses, in navigating entry into priority and emerging markets, the commerce ministry said in a statement.The MAS intervention will be implemented under the Niryat Disha sub-scheme of the EPM.
The move signals a shift towards more structured and outcome-driven efforts to help Indian exporters, especially MSMEs and first-time exporters, gain a foothold in overseas markets, according to the ministry’s statement.The export promotion mission is being jointly implemented by the department of commerce, the ministry of MSME and the ministry of finance, in coordination with Indian missions overseas, export promotion councils, commodity boards and industry bodies.Under the MAS framework, the government will provide financial and institutional support for buyer-seller meets, participation in international trade fairs and exhibitions, mega reverse buyer-seller meets hosted in India, and trade delegations to targeted export destinations.The government will also prepare a three-to-five-year calendar of major market access events, allowing exporters and organising agencies to plan participation well in advance and ensuring continuity in market development efforts, the ministry said.Mandatory online feedback from participating exporters will be introduced to assess buyer quality, business leads generated and overall market relevance of each event. Based on these inputs, the MAS guidelines will be refined over time,
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