Greggs enjoys bumper Christmas period as it hails easing inflation

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Greggs has hailed easing inflationary pressures after the UK's biggest bakery chain rang up bumper Christmas sales amid less travel disruption and enthusiasm for seasonal specialities such as festive bakes and chocolate orange muffins.

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10 Jan 2024

The company said sales at established stores had risen 9.4% in the three months to 30 December as it attracted more customers with extended opening hours and by offering online ordering.

Better weather and fewer transport strikes than in the same period in 2022 also contributed to growth, the chain said, as did higher prices on some items – although at a lower rate than earlier in the year.

Extending its ranges had also helped sales, it said, with festive bakes, chocolate orange muffins and Christmas lunch baguettes “in high demand”, while pizza sales continued to perform strongly. It has “no plans currently” to increase prices across its ranges as it expects a more stable cost base over the year ahead.

The strong Christmas topped off a good year for the Newcastle-based business, with sales rising by almost 20%