Growth in tier-2 cities helps Apple break into top 5 in India
Apple's entry into the top five smartphone brands in India for the first time in the December quarter was driven by its aggressive expansion in smaller towns and cities that accounted for nearly half of iPhone sales, market trackers said.
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The company clocked record shipment volumes of 12 million in 2024, growing in double-digits throughout the year.
Nearly half of these sales were of older generation iPhone models in tier 2 cities and beyond, buoyed by discounts and an aggressive affordability drive that included a 24-month no-cost EMI option, according to research firm IDC.
«Mysore, Mangalore, Bhopal, Bhubaneshwar, Kota, Gwalior, Dehradun and Kanpur are...(among) cities which have shown strong growth during the festive season, apart from states like Bihar, Jharkhand, West Bengal, Tamil Nadu and Haryana,» said Upasana Joshi, senior manager at IDC India.
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