Telecom startups see growth from helping broadband expansion in rural India
Telecom startups are increasingly turning their focus to rural India to drive broadband expansion with the emerging 5G and 6G technologies to bridge connectivity gaps.
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With a growing demand for high-speed internet, executives at these companies told ET that they are also helping internet service providers (ISPs) deploy artificial intelligence solutions and other technology tools to retain customers in a highly competitive market.
As connectivity improves, India presents significant expansion opportunities, said Pramod Gummaraj, chief executive of Bengaluru-based telecom startup Aprecomm.
Aprecomm collaborates with ISPs such as Excitel, Asianet, Netplus and GTPL to tackle key challenges, including reducing customer churn and increasing revenue per user through AI-driven solutions.
Currently, the startup has active partnerships with 10 ISPs across the country and claims to have a 20% market share in India. In May 2024, ACT Fibernet — one of India’s largest wired internet service providers — announced a strategic investment in Aprecomm.
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