GTA 6 might hit a $100 price tag. Experts speculate Rockstar could rewrite the rules of gaming economics, but when?
Rockstar Games' highly anticipated Grand Theft Auto 6 might set a bold new benchmark in pricing—potentially becoming the first major title to debut at a $100 base price. With unprecedented hype surrounding its 2025 release, this move could redefine the economics of AAA games and ripple across the industry.
Budget with ET
India looks to bring more women into workforce
A game changing budget to revive India’s backbone — agriculture
How would you plan India's Budget? Give it a try
The speculation stems from a report by Matthew Ball of Epyllion, as highlighted in his State of Video Gaming in 2025 analysis. Ball notes that Take-Two Interactive, Rockstar’s parent company, previously spearheaded the shift from $60 to $70 for new-gen console games in 2020. With GTA 6 poised to dominate sales charts, Ball suggests there’s “hope” Take-Two might capitalize on the title's immense hype to justify a $100 price point.
This potential hike would align with escalating development costs for AAA titles, which have ballooned in recent years. For context, 2023’s Call of Duty: Black Ops 6 reportedly cost a staggering $700 million to produce and market—a figure emblematic of the industry's unsustainable financial pressures.
GTA 6’s release window, still vaguely marked as “2025,” is already shaping the gaming calendar. Competing studios are reportedly hesitant to announce release dates for fear of being overshadowed by the juggernaut. The title is expected to be so monumental that even franchises like Call of Duty are unlikely to rival
Read more on economictimes.indiatimes.com
