Players of the viral Telegram crypto game Hamster Kombat have been driving a surge in sales of massage guns, which are used to enhance their gameplay by amplifying their screen-tapping abilities.
According to reports from Vedomosti, a leading Russian news outlet, online retailer Wildberries experienced a staggering 179% increase in sales of percussion massagers in June alone.
Similarly, rival site Ozon has witnessed a notable 33% year-over-year rise in sales of these devices throughout June and the early part of July.
The surge in demand for massage guns among Hamster Kombat players is attributed to their desire to maximize their in-game coin earnings.
By utilizing the rapid pulsations of the massage guns, players can achieve faster screen taps than they would be capable of achieving manually.
Although this tactic could be seen as a tap-to-earn exploit, it falls short of being classified as cheating.
Percussion massagers for playing “hamster” are being bought en masse in the Russian Federation
The massager is used for Hamster Kombat, a game on Telegram where you need to quickly tap on the screen and for this you are given virtual currency. pic.twitter.com/nljKFbLFsA
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Interestingly, retailers, or more specifically, the resellers on these websites, have taken notice of this emerging trend.
Some massage gun products from the brand RELAXA now feature Hamster Kombat logos stamped onto their product images on Wildberries, embracing the phenomenon while it lasts.
Hamster Kombat has experienced explosive growth in recent weeks, transcending its core base of crypto market users.
Telegram CEO Pavel Durov recently announced that the game has attracted a staggering 239 million players in less than
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